sae has just been hired in the marketing department of a cosmetics company with a first task to create a unique advertisement for the market in dubai. sae is most likely working for which type of corporation?

Answers

Answer 1

Sae is most likely working for a multinational corporation (MNC).

A multinational corporation (MNC) is a large company that operates in multiple countries and has subsidiaries, branches, or affiliates in various locations around the world. These corporations typically have a global presence and engage in business activities across different markets.

In the given scenario, Sae's task is to create a unique advertisement for the market in Dubai. Dubai is a major cosmopolitan city and a hub for international business. It attracts companies from various industries, including the cosmetics industry. As such, it is highly likely that Sae is working for an MNC in the cosmetics sector.

MNCs often establish regional or country-specific marketing departments to tailor their advertising strategies to local markets. By hiring Sae for the specific task of creating an advertisement for the Dubai market, it suggests that the company values localized marketing efforts and recognizes the importance of adapting their promotional activities to the specific needs and preferences of the target market.

Working for an MNC can provide Sae with numerous benefits. These corporations have extensive resources, global networks, and a wealth of experience in different markets. Sae will likely have access to a diverse and multicultural work environment, which can enhance their skills and understanding of international marketing practices. Additionally, MNCs often offer opportunities for career growth and international exposure, allowing Sae to develop a broader perspective on the industry and expand their professional horizons.

In the given scenario, Sae's task is to create a unique advertisement for the market in Dubai. Dubai is a major cosmopolitan city and a hub for international business. It attracts companies from various industries, including the cosmetics industry. As such, it is highly likely that Sae is working for an MNC in the cosmetics sector.

We can represent the situation as follows:

Sae's employer = Multinational Corporation (MNC)

Market location = Dubai

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Related Questions

Suppose a country's labor force is 140.9 million (of whom 125.6 million are employed). What is the country's unemployment rate? Round your answer to the nearest tenth. Provide your answer below: unemployment rate =

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Therefore, the number of people who are unemployed can be obtained by subtracting the number of employed people from the total labor force.

The country's labor force is 140.9 million, out of which 125.6 million people are employed.

Hence:140.9 million - 125.6 million = 15.3 million

The country's number of unemployed people is 15.3 million.

To calculate the unemployment rate, divide the number of unemployed people by the total labor force. Then, multiply the resulting quotient by 100 to convert it to a percentage.

Therefore:

unemployment rate = (15.3 million / 140.9 million) x 100%

unemployment rate = 10.8%

Therefore, the country's unemployment rate is 10.8% when rounded to the nearest tenth.

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8,. What is a company’s Value Chain System? Describe one primary
activity and cost and one secondary activity and cost from Apple’
Value chain that Apple uses to support its competitive
strategy?

Answers

The value chain system is a set of activities carried out by a business to create value for its consumers and gain a competitive edge in the market.

Apple’s value chain system is a collection of primary and support activities that add value to its final product. One primary activity and cost that Apple uses to support its competitive strategy is Research and Development (R&D).

This activity enables the company to design, develop, and improve its products continuously. Apple invests heavily in R&D to produce innovative products that provide the company with a competitive advantage. For instance, Apple's introduction of the iPhone in 2007 was a product of the company's extensive R&D investment.

The secondary activity and cost that Apple uses to support its competitive strategy is the company's distribution network. Apple invests in its distribution network to ensure that its products are available in various retail outlets worldwide. Apple has online stores and retail stores, which allow consumers to purchase its products and access customer support.

These distribution channels enable Apple to maintain a high level of customer satisfaction, which is critical to its competitive advantage. Apple's retail stores, which are located in high-traffic areas, help to increase the company's brand visibility and attract more customers.

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Annual gross pay: 19,700 Personal exemption of 3,000 State Tax on first 1,000 1.5%, over 5,0003.5%. What is the graduated state income tax?

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Based on the given information, the graduated state income tax for annual gross pay of $19,700 with a personal exemption of $3,000 would amount to $553.50.

To calculate the graduated state income tax based on the given information, we will apply the specified tax rates to the different income brackets.

Taxable Income = Annual Gross Pay - Personal Exemption

Taxable Income = $19,700 - $3,000

Taxable Income = $16,700

Tax on First $1,000 = $1,000 * 1.5% = $15

Using the tax rate of 3.5%,
Tax on Amount over $1,000 up to $5,000 = ($5,000 - $1,000) * 3.5% = $140

Tax on Amount over $5,000 = ($16,700 - $5,000) * 3.5% = $398.50

Total State Income Tax = Tax on First $1,000 + Tax on Amount over $1,000 up to $5,000 + Tax on Amount over $5,000

Total State Income Tax = $15 + $140 + $398.50

Total State Income Tax = $553.50

So, based on the given information, the graduated state income tax for an annual gross pay of $19,700 with a personal exemption of $3,000 would amount to $553.50.

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Product-Centric marketing focuses on transactions acquiring customers product profitability all of the above

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The correct option is "all of the above".Product-centric marketing is a strategy where companies place their focus on the product being marketed.

They aim to make the product as appealing as possible to customers by emphasizing its unique features and benefits to increase sales. Product-centric marketing emphasizes the importance of product profitability as a way to increase revenue. In addition, it concentrates on transactions and acquiring customers. Hence, all of the above options are included in product-centric marketing.

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The correct option is "all of the above".Product-centric marketing is a strategy where companies place their focus on the product being marketed.

They aim to make the product as appealing as possible to customers by emphasizing its unique features and benefits to increase sales. Product-centric marketing emphasizes the importance of product profitability as a way to increase revenue. In addition, it concentrates on transactions and acquiring customers. Hence, all of the above options are included in product-centric marketing.

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With several options available, corporations face many factors to consider in deciding how to raise funds. Please select a corporation that interests you and research how it is organized in terms of stocks/shares, what type of shares, whether it pays dividends, is it public or private, and any private equity investments that started it.

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One corporation that interests me is Amazon. Amazon.com, Inc. is a public company that is registered under the NASDAQ stock exchange with the symbol AMZN.

Amazon is organized in terms of stocks and shares where the shareholders own a piece of the company's equity, and the value of the shares is subject to fluctuation based on market demand. The company issues two types of shares which include common stock and treasury stock.

Common stock is available to the public and represents the company's ownership stake while Treasury stock is the company's own repurchased stock, which can either be sold or retired. Amazon's stock is highly valued, and it has been one of the most popular stocks among investors.

Amazon does not pay any dividends since the company prioritizes reinvesting the profits back into the company to sustain growth and expansion. The company's primary focus is on expanding into new markets and enhancing its infrastructure. In terms of private equity investments,

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As a SDLC project manager, you have the singular gift of being able to handle a hundred responsibilities at once, including delegating tasks, removing any blockers from a project, and making sure everyone has the same goal in mind. But while effective project management involves breaking down high-level goals into smaller assignments that ultimately adhere to a set deadline, a truly great project manager knows that no project—big or small-will be successful without a project management communication plan. 1. How did you make project management plan 2. What you did if your project changed 3. How you used Risk management Plan for the project management 4. How did you manage people and close the projec| Instructions

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As a project manager, having a project management communication plan is crucial to ensure that the project runs smoothly. This plan outlines how information flows among the team members and stakeholders.

Here is how I made, executed, and managed a project communication plan:

1.  I followed the following steps:

Define objectives and goals and create a scope statement.Create a Work Breakdown Structure (WBS)Define the timeline and milestonesDetermine the budget and allocate resourcesIdentify and plan for potential risks

2. To manage changes in the project, I implemented a change management plan. This plan included:

Assessing the change's impactDetermining whether it was necessaryCommunicating the changes to the team members and stakeholdersTracking the changes made

3: To use a risk management plan for project management, I followed the following steps:

Identify potential risks and their impactAnalyze the risks to determine their probability and frequencyMitigate the risks by creating a plan to avoid, accept, transfer, or mitigate themMonitor the risks regularly and implement changes as necessary

4. To manage people, I followed these steps

Provided regular feedback and communication to team membersRecognized the team members' accomplishmentsSet clear expectations and provided guidance and training as necessaryEncouraged teamwork and collaboration

To close the project, I followed these steps:

Conducted a post-project reviewDocumented lessons learnedClosed any outstanding tasksReleased team members from their assignmentsClosed the project in the organization's project management system and archived the project records.

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highsmith rental company purchased an apartment building early in 2024. there are 20 apartments in the building and each is furnished with major kitchen appliances. the company has decided to use the group depreciation method for the appliances. the following data are available: appliance cost residual value service life (in years) stoves $ 45,000 $ 3,000 6 refrigerators 40,000 7,000 5 dishwashers 38,000 6,000 4 in 2027, four new refrigerators costing $4,200 were purchased for cash. in that same year, the old refrigerators, which originally cost $4,500, were sold for $1,700. required: calculate the group depreciation rate, group life, and depreciation for 2024. prepare the journal entries to record the purchase of the new refrigerators and the sale of the old refrigerators.

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The group depreciation method is a way to calculate the depreciation of multiple assets as a single unit. In this case, Highsmith Rental Company is using the group depreciation method for the kitchen appliances in their apartment building.

To calculate the group depreciation rate, group life, and depreciation for 2024, we will need to use the data provided. First, let's calculate the total cost and residual value of the appliances: Stoves: Cost: $45,000; Residual value: $3,000. Refrigerators: Cost: $40,000;Residual value: $7,000. Dishwashers:Cost: $38,000;Residual value: $6,000. The total depreciable cost and the total residual value of the appliances.Total depreciable cost = $45,000 + $40,000 + $38,000.


Next, we can calculate the group depreciation rate: Group depreciation rate = (Total depreciable cost - Total residual value) / Group life.To calculate the group life, we can use the service life of the appliance with the shortest service life, which is 4 years for dishwashers. Depreciation for 2024 = Group depreciation rate * Total depreciable cost. Journal entry for the purchase of new refrigerators: Debit: Refrigerators (new) - $4,200;Credit: Cash - $4,200.

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to discredit a person’s character, the ________ rhetorical tactic is used.

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The rhetorical device known as ad hominem is frequently employed to attack someone's character. Latin for "against the person" is "ad hominem,"

which refers to criticising a person's personality or character rather than their beliefs or points of contention. Instead than responding to the point directly, this strategy aims to damage the speaker's credibility or reputation. The intention is to deflect attention from the real issue and foster doubt or scepticism about the person's motivations or honesty by focusing on personal assaults or character defects. Ad hominem criticism can be false and has no place in a substantive debate or analysis of ideas.

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Jonczyk Company is considering two different, mutually exclusive capital expenditure proposals. Project A will cost $451,000, has an expected useful life of 11 years and a salvage value of zero, and is expected to increase net annual cash flows by $74,000. Project B will cost $288,000, has an expected useful life of 11 years and a salvage value of zero, and is expected to increase net annual cash flows by $50,000. A discount rate of 9% is appropriate for both projects
Calculate the net present value and profitability index of each project.
Project A project B
net present value _________
profitability index _

Answers

Net Present Value (NPV): This technique calculates the present value of expected future cash flows, discounted at a specified cost of capital.

If NPV is positive, the investment is considered acceptable, whereas if it is negative, the investment should be rejected. Project A:
[tex]NPV of Project A = - $451,000 + PV of net annual cash inflows[/tex]
[tex]PV of net annual cash inflows = $74,000 [((1- (1/ (1+0.09)^11))/0.09)]= $596,792.33[/tex]
[tex]NPV of Project A = - $451,000 + $596,792.33 = $145,792.33[/tex]
[tex]Project A has a positive NPV, hence it is acceptableProject B:[/tex]
[tex]NPV of Project B = - $288,000 + PV of net annual cash inflows[/tex]
[tex]PV of net annual cash inflows = $50,000 [((1- (1/ (1+0.09)^11))/0.09)]= $404,332.45[/tex]
[tex]NPV of Project B = - $288,000 + $404,332.45 = $116,332.45[/tex]
Project B has a positive NPV, hence it is acceptable Profitability Index: It is the ratio of present value of net cash inflows of the proposal to the initial cash outflow.

Project A:
[tex]Profitability Index of Project A = PV of net annual cash inflows / Initial cash outflow[/tex]
[tex]Profitability Index of Project A = $596,792.33 / $451,000 = 1.32[/tex]
[tex]Project A has a profitability index of 1.32Project B:[/tex]
[tex]Profitability Index of Project B = PV of net annual cash inflows / Initial cash outflow[/tex]
[tex]Profitability Index of Project B = $404,332.45 / $288,000 = 1.41[/tex]
[tex]Project B has a profitability index of 1.41.[/tex]

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QUESTION: The Government of the Republic of Zambia is about to embark on the development of the National Planning Framework to streamline development planning standards, procedures and accompanying processes in a manner that provides for predictable and measurable development pursuits. In this process, the government is desirous to incorporate or pay attention to global thematic issues, shared regional priorities and local aspirations. In view of the multiplicity of issues to address, the process appears to favour stakeholder collaboration. As a Development Planning expert yourself, provide a stakeholders’ analysis as your input in the preparatory stage while justifying the inclusion criteria used for the identified stakeholders in such an important national programme. Examples of relevance to the context will be beneficial.

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Stakeholder analysis is a tool for developing and understanding the structure, positions, and priorities of stakeholders to ensure that they are considered in development planning. Stakeholder analysis assists in the identification of stakeholders, their roles, and their level of influence.

Here's a stakeholder analysis of the National Planning Framework in Zambia:

Government institutions -  These are vital stakeholders since they lead in developing policies and strategies, so their input is essential in the development of the National Planning Framework. Government institutions include ministries, agencies, and commissions such as the Ministry of Finance, Ministry of National Development Planning, and the National Planning Authority.

Donors and International Development Partners - Development agencies, and donors from international organizations such as UNDP, DFID, and USAID are essential stakeholders. Their participation in the planning process is critical as they provide technical and financial assistance to the government in the development process.

Civil Society Organizations (CSOs) - These are organizations that operate independently of the government and advocate for the welfare of the public. CSOs are essential stakeholders as they have a strong understanding of the needs of the local communities, and they work to advance the cause of social justice and human rights.

Private sector organizations - The private sector is critical in driving economic growth. Private sector stakeholders include companies, industry associations, and trade unions. Their contribution to the development process is vital since they are directly involved in the economy and can provide the necessary resources to develop the country's infrastructure and services.

Media - The media is a powerful tool in shaping public opinion and holding the government accountable. Media organizations play a vital role in the dissemination of information and providing the necessary checks and balances in the development process.

Students and Academia - This group provides a source of expertise, innovation, and research in the development process. Academic institutions can provide vital research, insights and new ideas for the development process. The inclusion criteria for these stakeholders are based on their interest, power, and influence.

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There were 5 Principles of Sustainability Marketing presented in class. Describe what each of these are and
how they are applied in Sustainability Marketing: Consumer Oriented Marketing: Consumer Value Marketing:
Innovative Marketing: Sense of Mission Marketing: Societal Marketing:

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Sustainable marketing involves marketing products and services that are environmentally friendly, socially responsible, and economically sustainable. It is a strategy that is centered on meeting the needs of the present generation while preserving resources for future generations.

There are five principles of sustainability marketing presented in class, which include:
Consumer-Oriented Marketing: Consumer-oriented marketing focuses on identifying the needs and wants of consumers and meeting them in a sustainable way. This principle emphasizes creating products and services that align with consumer values and lifestyles. Consumer-oriented marketing involves using sustainable materials, reducing waste, and ensuring products are designed to last longer to meet consumers' needs and wants.
Consumer Value Marketing: This principle involves creating products and services that are high-quality and offer value to consumers while also being environmentally and socially responsible. Companies that practice consumer value marketing strive to balance economic profitability with social responsibility and environmental sustainability.
Innovative Marketing: Innovative marketing refers to the development of new marketing strategies that align with the company's commitment to sustainability. This principle requires companies to be creative in their approach to marketing and to use innovative methods to communicate their sustainability efforts to consumers.
Sense of Mission Marketing: This principle focuses on creating a strong sense of mission or purpose within the company that is centered on sustainability. This involves developing a mission statement that emphasizes the company's commitment to sustainability and incorporating this mission into all aspects of the business, including marketing and advertising.
Societal Marketing: Societal marketing involves creating products and services that meet the needs of society while also being environmentally and socially responsible. This principle emphasizes creating products that benefit society as a whole and promoting them in a way that highlights their social and environmental benefits.
Sustainability marketing is a critical strategy for companies looking to meet the needs of consumers while also protecting the environment and promoting social responsibility. By following these five principles, companies can create products and services that align with consumer values and contribute to a more sustainable future.

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According to Yip and Hult (2012) global strategy is multidimensional and includes four levers namely, market participation, products/services, location of value adding activites and marketing. Explain the levers mentioned above and discuss the importance of each lever. Support your answer with reference to recent specific examples of companies.

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Global strategy is multidimensional and consists of four main levers that include market participation, products/services, location of value-adding activities, and marketing. The importance of each lever is explained below:

Market participation: This lever refers to how a company enters new markets. It can either be via exporting, licensing, franchising, joint ventures, or wholly owned subsidiaries. When a company enters a new market, it needs to consider the level of control it wants over its operations, the level of investment required, and the risks involved. For example, Coca-Cola entered the Indian market via a joint venture with Parle, which helped it gain local knowledge and reduce its risks.

Products/services: This lever refers to the products or services a company offers in different markets. It can either offer standardised products or adapt them to local needs. Standardized products can help reduce costs, while customised products can help the company meet local needs and preferences. For example, McDonald's offers vegetarian burgers in India to cater to the local market.

Location of value-adding activities: This lever refers to where a company sources its inputs, produces its products, and carries out research and development. Companies need to consider factors such as labour costs, logistics costs, infrastructure, and legal and regulatory environments. For example, Nike produces its shoes in Vietnam to take advantage of its low labour costs.

Marketing: This lever refers to how a company markets its products or services in different markets. It can either use a global or local approach to marketing. A global approach can help reduce costs, while a local approach can help the company adapt to local cultures and preferences. For example, Unilever uses a local approach to marketing its products in India by offering them in small sachets that are affordable for low-income consumers.

Overall, the four levers are critical for companies to succeed in global markets. They help companies make decisions on how to enter new markets, what products or services to offer, where to source inputs and produce products, and how to market their products or services.

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Product:- Sapporo Beer
Given your identified position in the product life
cycle, outline what you think the advertising should be to promote
your product. Explain the type and advertising objectives.

Answers

Choose a single target market to focus your marketing plan on. Develop a detailed Target Market Profile.

Your Target Profile can be submitted as a "Day in the Life", a Collage, or any other format you deem appropriate that helps answer the question "Who is the primary market to purchase my product?"(ie: who is Most Likely to buy the most from me?)Your profile should include a summary of the customer’s needs and wants and a description based on variables such as demographics, psychographics, lifestyle etc. Please give answer on Sapporo Beer. Thank You.

Product : Nespresso PLEASE READ THE QUESTION CAREFULLY, PRODUCT IS NESPRESSO. Don't copy and paste the Canadian Goose answer. 1. Choose a single target market to focus your marketing plan on.

Develop a detailed Target Market Profile. Your Target Profile can be submitted as a "Day in the Life", a Collage, or any other format you deem appropriate that helps answer the question "Who is the primary market to purchase my product?"(ie: who is Most Likely to buy the most from me?)

Your profile should include a summary of the customer’s needs and wants and a description based on variables such as demographics, psychographics, lifestyle etc. (10 marks) 2. Develop a market Positioning Map using 2 dimensions that you think are important to your target market and including at least 4 other competitors.

Remember to name your Axis labels. Create a Positioning Statement and Tagline for your product.

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The advertising objectives should focus on maintaining market share, increasing brand loyalty, and differentiating the product from competitors. The advertising should be designed to appeal to the target audience and highlight the unique features of the product.

To stand out from the competition and draw in customers interested in Japanese culture, emphasize the brand's Japanese history.

To reach a younger audience and raise brand exposure, use social media and influencer marketing.

To entice customers who are willing to spend more for a high-quality product, emphasize the beer's premium quality and distinctive flavor.

To promote brand loyalty and repeat business, use promotions and events.

Work with eateries and nightclubs to provide food and beverage pairings that highlight Sapporo Beer's distinctive flavor.

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2. In time for Christmas, Samsung announced on October 1 last year a cut in the price of the Galaxy from $149 to $99. Sales increase from 300,000 per quarter for July through September to 500,000 per quarter for October through December.
a) Based on this information, what is your best estimate of the price elasticity of demand?
b) Are there any reasons why your estimate might actually be misleading?
c) What is your best guess as to Samsung’s rationale for such a large price cut?

Answers

a) Based on the information provided, we can estimate the price elasticity of demand using the formula: Percentage change in quantity demanded ÷ Percentage change in price. In this case, the quantity demanded increased from 300,000 to 500,000 units, which is a change of 200,000 units. The price decreased from $149 to $99, a change of $50. Calculating the percentage change in quantity demanded yields 50%, and the percentage change in price is 25%. Thus, the estimated price elasticity of demand is 2.

b) However, it is important to consider potential reasons why this estimate might be misleading. Factors other than price, such as competition or changes in production costs, could have influenced demand differently than a pure price change. Moreover, the short time period over which the price cut occurred may not provide a precise estimate of price elasticity.

c) Samsung's decision to implement such a substantial price cut could be driven by various rationales. One possibility is to boost sales and capture a larger market share. By reducing the price of the Galaxy, Samsung aimed to attract price-sensitive consumers who may have been hesitant to purchase the product previously. Additionally, Samsung may have sought to gain a competitive edge by offering a lower price for a comparable product in the market. The price cut could also have been a strategic move to clear out existing inventory before introducing a new model.

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an obligation to purchase a specific amount of currency at a future point in time is called a:

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An obligation to purchase a specific amount of currency at a future point in time is called a forward contract. A forward contract is a contract between two parties to purchase or sell an asset at a specified future time at a price agreed upon at the time of contract execution.

This agreement allows both parties to secure a price for the currency that is traded on the settlement date.The forward contract is a commitment between two parties to buy or sell an underlying asset on a specific future date at a  price. It is a type of derivative that is traded over-the-counter (OTC). The forward contract is used as a hedging instrument to manage currency risk.

It is an effective way of managing currency risk because it allows the parties involved to lock in a price for the currency to be traded at a future date, regardless of the currency's market price. The forward contract is used by importers and exporters to mitigate currency risk, multinational corporations, and institutional investors.

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The objective of this "written-only" assignment (in the form of a Word document) is to show how your strategic planning and implementation affected your team’s performance on the key dimensions that you were being monitored – accumulated net income, total shareholders return, and stock price.
Your assignment document will be submitted in Word or a pdf and begin with a Cover Page and then an overview of the company and vehicles you were assigned. You will then answer the following 7 points:
1) The starting point of your firm in terms of market segments served, product descriptions and capabilities, and competition.
2) Evolution of market segments served, product descriptions and capabilities, and competition.
3) The end-point of the game in terms of your market segments served, product descriptions and capabilities, and competition.
4) How did you change your strategy to meet consumer preferences?
5) How did you respond to competitive pressures?
6) Show how some specific strategic choices e.g. introduction of new products, attacking specific segments affected your results?
7) The key learning points of the simulation.

Answers

Our strategic planning and implementation positively influenced team performance, aligning offerings, responding to competition, and making strategic choices.

Title: Strategic Planning and Implementation: Impact on Team Performance

Cover Page:

[Insert Company Logo]

[Company Name]

Assignment: Strategic Planning and Implementation

Submitted by: [Your Name]

Date: [Date]

Overview:

This document provides an analysis of the strategic planning and implementation that influenced the performance of our team on key dimensions: accumulated net income, total shareholders return, and stock price. We will outline the starting point and evolution of our firm in terms of market segments served, product descriptions and capabilities, and competition. Additionally, we will examine the end-point of the game in relation to these aspects. Furthermore, we will discuss how our strategy adapted to consumer preferences, how we responded to competitive pressures, and the impact of specific strategic choices on our results. Finally, we will highlight the key learning points derived from the simulation.

1) Starting Point:

At the outset, our firm served multiple market segments with a diverse range of products. Our product descriptions encompassed a variety of offerings, catering to different customer needs and preferences. Our capabilities included efficient production processes and a well-established distribution network. In terms of competition, we faced several formidable players with established market presence and strong brand recognition.

2) Evolution:

Throughout the simulation, we witnessed an evolution in our market segments, product descriptions, capabilities, and competition. We adapted our offerings to align with changing market dynamics and emerging consumer trends. We enhanced our product capabilities through technological advancements, process optimization, and strategic partnerships. Our competition intensified as new entrants and existing players sought to capture market share.

3) End-Point:

At the end of the simulation, our firm refined its focus on specific market segments with a streamlined portfolio of high-quality products. Our product descriptions and capabilities were tailored to meet the demands and preferences of these targeted segments. Our competition became more concentrated, with fewer players vying for market dominance.

4) Strategy for Consumer Preferences:

To meet consumer preferences, we conducted thorough market research and analysis. Based on the insights gained, we adjusted our product offerings, features, and pricing to align with changing customer needs and desires. We placed a strong emphasis on innovation and customization, offering unique value propositions that resonated with our target customers.

5) Response to Competitive Pressures:

We responded to competitive pressures by implementing a multi-faceted approach. We emphasized differentiation through product innovation and superior customer service. We also optimized our supply chain and operational processes to enhance efficiency and reduce costs. Furthermore, we engaged in strategic collaborations and acquisitions to strengthen our competitive position and expand our market reach.

6) Impact of Strategic Choices:

Our strategic choices, such as introducing new products and targeting specific market segments, had a significant impact on our results. The introduction of innovative products allowed us to gain market share and increase customer loyalty. By focusing on specific segments, we were able to allocate our resources more effectively and tailor our offerings to meet their unique requirements, resulting in improved financial performance and shareholder value.

7) Key Learning Points:

Through this simulation, we learned the importance of continuous adaptation and agility in a dynamic market environment. It reinforced the significance of customer-centric strategies, competitive analysis, and proactive decision-making. Additionally, it highlighted the value of effective resource allocation, strategic partnerships, and leveraging technology to drive innovation and maintain a competitive edge.

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_____________ is pricing a product at a moderate level and positioning it next to a more expensive model or brand.

a.
​Reference pricing
b.
​Prestige pricing
c.
​Odd-even pricing
d.
​Customary pricing
e.
​Professional pricing

Answers

b. Prestige pricing By positioning a product next to a more expensive model or brand, the company can leverage the psychological effect known as the "prestige bias.

Prestige pricing refers to pricing a product at a moderate level and positioning it next to a more expensive model or brand. This strategy aims to create a perception of higher quality or exclusivity by association with the higher-priced product. By positioning a product next to a more expensive model or brand, the company can leverage the psychological effect known as the "prestige bias." Customers may perceive the moderate-priced product as being of similar quality or prestige due to its proximity to the higher-priced option. This strategy can attract customers who desire a certain level of status or prestige but may not be willing or able to pay for the top-tier option. Prestige pricing can be effective in appealing to customers who seek a balance between quality and affordability while also providing a perception of exclusivity or higher value.

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Moira is a marketing executive at ADT Home Security and is trying to increase the number of customers of home security systems. She is creating an advertising message designed to appeal to consumers' fears of having their home broken into. Moira’s message will focus on a(n) ______________ appeal. Select one:a. institutional b. reminder c. niche marketing d. emotional e. informational

Answers

Moira's advertising message, which aims to appeal to consumers' fears of home break-ins, falls under the category of emotional appeal.



Here's a step-by-step explanation:

1. Emotional appeal: This type of advertising message targets consumers' emotions, aiming to evoke specific feelings or reactions. In Moira's case, she is focusing on consumers' fears of having their homes broken into. By emphasizing the potential dangers and vulnerabilities of not having a home security system, she hopes to tap into consumers' emotions and motivate them to take action.

2. Other types of appeals: While Moira's message falls under emotional appeal, it's worth mentioning other types of appeals as well:

  a. Institutional appeal: This type of appeal focuses on highlighting the credibility, reputation, or expertise of a particular institution or brand. It often includes testimonials or endorsements from experts or satisfied customers.

  b. Reminder appeal: This type of appeal aims to remind consumers about a product or service they may already be familiar with. It reinforces the benefits or features of the offering to encourage repeat purchases or continued usage.

  c. Niche marketing appeal: This type of appeal targets a specific segment of consumers who share unique characteristics or interests. It tailors the advertising message to meet the specific needs or desires of that niche audience.

  d. Informational appeal: This type of appeal provides factual information about a product or service, highlighting its features, benefits, or advantages over competitors. It aims to educate and inform consumers, helping them make rational decisions based on the information provided.

3. In Moira's case, emotional appeal is the most appropriate choice because she wants to leverage consumers' fears to motivate them to purchase home security systems. By tapping into their emotions, she can create a sense of urgency and make them realize the importance of taking action to protect their homes and loved ones.

In summary, Moira's advertising message that targets consumers' fears of home break-ins falls under the category of emotional appeal. By highlighting the potential risks and vulnerabilities, she aims to create a strong emotional response that motivates consumers to consider purchasing a home security system.

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When using graphs and charts, the salesperson should most likely:
A) assume the customer will understand them
B) move past them quickly
C) interpret them for the customer
D) assume the customer will read them after the presentation
E) bring only one or two hard copies, even when presenting for a group

Answers

When using graphs and charts, the salesperson should most likely interpret them for the customer.

Interpreting the graphs and charts for the customer helps ensure that the information is clearly understood and effectively communicated. Salespeople should not assume that customers will automatically understand the data presented in the graphs and charts.
Instead, they should take the time to explain the key points, highlight important trends or insights, and relate the information to the customer's specific needs or concerns.
By interpreting the graphs and charts, the salesperson can help the customer make informed decisions and see the value in the products or services being offered.
It is essential to engage the customer in a meaningful way and provide relevant context to enhance their understanding and decision-making process.

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ctual inflation is 6 percent, and expected inflation is 6 percent. b. actual inflation is 4 percent, and expected inflation is 6 percent. c. actual inflation is 4 percent, and expected inflation is 4 percent. d. actual inflation is 6 percent, and expected inflation is 4 percent.

Answers

The correct answer is option c. Actual inflation is 4 percent, and expected inflation is 4 percent.

Actual inflation refers to the increase in the general price level over a specific period of time. It is measured by comparing the average price level of goods and services in the current period to the average price level in a base period.

Expected inflation, on the other hand, refers to the anticipated increase in the general price level in the future. It is based on predictions made by economists and market participants.

In this case, when actual inflation is 4 percent and expected inflation is also 4 percent, it means that the increase in the general price level matches the predictions. This indicates that the economy is in a stable condition, as the actual inflation aligns with the expectations.

It is important to note that inflation can have various impacts on the economy. High inflation can erode the purchasing power of money, reduce savings, and increase the cost of borrowing. On the other hand, low inflation can promote economic stability, encourage investment, and support sustainable economic growth.

By understanding the relationship between actual inflation and expected inflation, individuals, businesses, and policymakers can make informed decisions about their finances, investments, and monetary policies.

In summary, when actual inflation is 4 percent and expected inflation is 4 percent, it signifies a stable economy where the increase in the general price level aligns with predictions.

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Please write your own 200-word article about how banks and
e-commerce merchants can work together to offer more secure
real-time online payment solutions

Answers

Banks and e-commerce merchants should join hands to provide customers with secure, real-time online payment solutions. This collaboration will strengthen online transactions by enhancing security measures and reducing the risks associated with fraudulent activities.

With the current global situation, more and more customers are leaning towards online shopping, making it vital for banks and e-commerce merchants to provide secure online payment solutions. In addition, online fraud has also become a common occurrence in recent years, which makes it more critical for both parties to work together. Banks can ensure secure online transactions by providing customers with secure channels for payment and verification processes. E-commerce merchants can leverage their technological capabilities to offer convenient payment options to customers. For instance, they can introduce virtual wallets or use two-factor authentication protocols.

Both parties can enhance online payment security by incorporating biometric authentication or blockchain technologies. The collaboration between banks and e-commerce merchants can be further reinforced by sharing data to help detect suspicious activities and patterns. The partnership will not only provide customers with a secure payment solution but also improve the overall customer experience by enabling faster transaction processing. Banks and e-commerce merchants should continue to work together to offer more secure online payment solutions and enhance their customer experience.

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Suppose that market supply and demand for Cola are linear and continuous. At competitive equilibrium, the price of Cola is $6.22, with 48 people each buying half a litre in quantity. The government subsidises the consumption of Cola by $2.4 per litre, and in doing so, leads the market to a new equilibrium price of $5.26 and quantity of 34 litres. What is the deadweight loss of this policy? a. $24.00 b. $17.00 c. $12.00 d. $4.98

Answers

The deadweight loss of this policy is $12.00 (option c).

To calculate the deadweight loss caused by the government subsidy on Cola consumption, we need to compare the total surplus at the initial competitive equilibrium to the total surplus at the new equilibrium after the subsidy is implemented.

At the initial competitive equilibrium, the price of Cola is $6.22, and 48 people are buying half a liter each. This means the quantity demanded and supplied at this equilibrium is 24 liters.

To find the initial equilibrium total surplus, we calculate the area of the triangle formed by the price ($6.22), quantity (24 liters), and the supply and demand curves. The base of the triangle is 24 liters, and the height is the difference between the demand and supply curves at this quantity.

Now, after the subsidy is implemented, the new equilibrium price is $5.26, and the quantity is 34 liters. Again, we calculate the total surplus by finding the area of the triangle formed by the price, quantity, and the supply and demand curves at the new equilibrium.

The deadweight loss is the difference between the initial equilibrium total surplus and the new equilibrium total surplus. It represents the loss in economic efficiency caused by the government intervention. To calculate this, we subtract the new equilibrium total surplus from the initial equilibrium total surplus.

Comparing the two total surplus areas, we find that the deadweight loss of this policy is $12.00 (option c).

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Suppose the risk-free return is 2.1% and the market portfolio has an expected return of 11.1% and a volatility of 15.1% Merck & Co. (Ticker: MRK) stock has a 17.3% volatility and a correlation with the market of 0.055.
a. What is Merck's beta with respect to the market? b. Under the CAPM assumptions, what is its expected return?

Answers

a) Calculation of Beta :

The formula for beta is as follows:

Beta = Covariance (Stock Return, Market Return) / Variance (Market Return)

Firstly, we need to calculate the covariance and variance to solve for beta using the above formula.

Covariance (Stock Return, Market Return) = Correlation Coefficient x Stock Standard Deviation x Market Standard Deviation Correlation Coefficient = 0.055

Market Standard Deviation = 15.1%

Stock Standard Deviation = 17.3%

Covariance (Stock Return, Market Return) = 0.055 x 17.3% x 15.1% = 0.01417

Variance (Market Return) = 15.1%² = 0.0228

Beta = Covariance (Stock Return, Market Return) / Variance (Market Return) = 0.01417 / 0.0228 = 0.62

Merck’s beta with respect to the market is 0.62.

b) Calculation of Expected Return using CAPM :

The formula for CAPM is as follows:

CAPM = Risk-Free Rate + Beta x (Market Return - Risk-Free Rate)

Risk-Free Rate = 2.1%

Beta = 0.62

Market Return = 11.1%CAPM = 2.1% + 0.62 x (11.1% - 2.1%) = 8.31%

Under the CAPM assumptions, Merck’s expected return is 8.31%.

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Adam purchased a life insurance policy on his wife, Eve, naming himself as the owner of the policy and his brother Steve as successor owner. The beneficiary of the policy is his daughter Mary. Adam died a few months later. His wife Eve, decided to change the beneficiary to her new spouse. Can Eve do this? Select one: a. Eve's daughter can authorize a change of beneficiary b. Yes, because Eve is the life insured c. The beneficiary cannot be changed d. No, because Steve is now the owner of the policy and has all the rights of ownership

Answers

The answer is: d. No, because Steve is now the owner of the policy and has all the rights of ownership.

What is the reason?

Adam purchased a life insurance policy on his wife, Eve, naming himself as the owner of the policy and his brother Steve as successor owner. The beneficiary of the policy is his daughter Mary.

Adam died a few months later. His wife Eve, decided to change the beneficiary to her new spouse.

Explanation:

When Adam named his brother Steve as successor owner, he transferred all ownership rights to Steve.

Steve has the rights to change the beneficiary, surrender the policy, take out loans, or make any other changes allowed under the policy.

If Steve didn't give his permission to Eve to change the beneficiary, she cannot change the beneficiary. In this situation, Eve cannot change the beneficiary to her new spouse.

Hence, option d. is correct.

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Assume that a machine is bought at the invoice price of RM 30,000 on 1 January 2020. Besides that, the company incurs transportation costs of RM300, and first phase maintenance expenses of RM 1,000.
Required:
Determine the machine value.
Prepare the relevant journal entry & general ledger of the fixed asset.

Answers

The machine value is RM 31,300. Journal entry: Debit Fixed Asset (Machinery) RM 31,300, Credit Cash/Bank or Accounts Payable RM 31,300.

The invoice price, transportation charges, and first phase maintenance costs can all be added up to determine the machine worth.

Machine value is calculated as follows: Invoice price + Transportation + First-phase maintenance costs = RM 30,000 + RM 300 + RM 1,000.

                 = RM 31,300

The next journal entry can be created to document the machine's purchase:

Debit: Fixed Asset (for instance, machinery) RM 31,300

    Cash/Bank, or Accounts Payable, as Credit              RM 31,300

The fixed asset's (Machinery's) general ledger would show an initial balance of RM 31,300. Any subsequent transactions involving the machinery would be recorded in accordance with this balance, which indicates the machine's value.

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You notice that the price of lettuce is increasing.
Q: If you are a consumer of lettuce, explain whether this increase in price makes you worse off? (4 marks)

Answers

The increase in price of lettuce makes the consumers worse off. As the price of lettuce increases, it becomes more expensive for the consumers to purchase the same amount of lettuce as before.

Hence, it causes the purchasing power of consumers to decrease.

In simpler terms, the consumers are now forced to either pay more money for the same amount of lettuce or consume less lettuce for the same price they were paying before.

Either way, it has an impact on the welfare of the consumer.

In addition, if the consumer considers lettuce an essential food item and cannot substitute it with anything else, then the consumer will have to spend a greater portion of their income on purchasing lettuce.

This causes them to have less money left to spend on other things, thereby affecting their overall standard of living.

Thus, an increase in the price of lettuce makes the consumers worse off.

Besides, an increase in the price of lettuce will also have a negative impact on low-income households.

This is because low-income households spend a larger proportion of their income on food and hence will feel the pinch of increased lettuce prices more acutely.

Therefore, in summary, an increase in the price of lettuce makes the consumers worse off by reducing their purchasing power and affecting their overall standard of living.

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Gitanjali Rao is 15 years old. Under the Fair Labor Standards Act, Gitanjali Rao cannot work
a. ​for his parents.
b. ​in a hazardous occupation.
c. ​in the entertainment industry.
d. ​in the agriculture industry.

Answers

The option b is correct answer.

In a hazardous occupation is the correct answer.

Gitanjali Rao is 15 years old and cannot work under the Fair Labor Standards Act in a hazardous occupation.

A person under the age of 16 is not allowed to work in hazardous occupations such as mining, logging, meatpacking, and operating heavy machinery.

So, option b. in a hazardous occupation is the correct answer.

The Fair Labor Standards Act sets the minimum age for employment in the United States. It forbids the employment of minors in hazardous work that might harm their health, well-being, or education.

It also includes provisions on minimum wages, overtime compensation, and child labor.

In the United States, child labor is illegal under federal law and in every state.

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If Bank Negara Malaysia rises the interest rate for another 75 basis points, how the Risk Significance in term of the FIRM risk scorecard

Answers

If Bank Negara Malaysia increases the interest rate by 75 basis points, the Risk Significance in terms of the FIRM risk scorecard would likely increase. This indicates a higher level of risk for firms, particularly those that rely heavily on borrowing or have a significant exposure to interest rate fluctuations.

The FIRM risk scorecard assesses various factors that contribute to a firm's risk profile, including interest rate risk. When the central bank raises the interest rate, it affects the cost of borrowing for businesses. Firms with high levels of debt or those that heavily rely on borrowing may face increased interest expenses, potentially impacting their profitability and financial stability.

An increase of 75 basis points in the interest rate signifies a significant change and can have a notable impact on firms. The risk significance, as assessed by the FIRM risk scorecard, would likely increase, highlighting the heightened exposure to interest rate risk.

Firms with floating rate loans, variable interest rate debt, or financial instruments linked to interest rates may experience higher interest payments, potentially affecting their cash flow and financial performance. The increased interest rate can also impact consumer spending, investment decisions, and overall economic conditions, which may indirectly influence a firm's risk profile.

Therefore, the risk significance in terms of the FIRM risk scorecard is expected to rise when Bank Negara Malaysia increases the interest rate by 75 basis points, indicating an increased level of risk for firms with exposure to interest rate fluctuations.

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If Bank Negara Malaysia increases the interest rate by 75 basis points, the Risk Significance in terms of the FIRM risk scorecard would likely increase. This indicates a higher level of risk for firms, particularly those that rely heavily on borrowing or have a significant exposure to interest rate fluctuations.

The FIRM risk scorecard assesses various factors that contribute to a firm's risk profile, including interest rate risk. When the central bank raises the interest rate, it affects the cost of borrowing for businesses. Firms with high levels of debt or those that heavily rely on borrowing may face increased interest expenses, potentially impacting their profitability and financial stability.

An increase of 75 basis points in the interest rate signifies a significant change and can have a notable impact on firms. The risk significance, as assessed by the FIRM risk scorecard, would likely increase, highlighting the heightened exposure to interest rate risk.

Firms with floating rate loans, variable interest rate debt, or financial instruments linked to interest rates may experience higher interest payments, potentially affecting their cash flow and financial performance. The increased interest rate can also impact consumer spending, investment decisions, and overall economic conditions, which may indirectly influence a firm's risk profile.

Therefore, the risk significance in terms of the FIRM risk scorecard is expected to rise when Bank Negara Malaysia increases the interest rate by 75 basis points, indicating an increased level of risk for firms with exposure to interest rate fluctuations.

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uestion 4 Describe the effects of downsizing on organizational structures and employees. J your answer by examples. (10 m: Discuss THREE (3) elements of an organisation's structure. Justify your ansy examples. [Total: 100 N

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Downsizing is the process of reducing the number of employees in an organization to cut costs or improve efficiency. However, it has certain effects on the organizational structure and employees that can be both positive and negative. The following are the effects of downsizing on organizational structures and employees:

Effects of downsizing on organizational structures:

1. Reduction in bureaucracy: The downsizing of an organization will lead to the removal of unnecessary bureaucratic layers, which may result in more efficient decision-making and the speeding up of work processes.

2. Improved communication: Downsizing might result in an increase in communication among employees, which is because with fewer employees, communication channels are less cluttered and there is more chance to communicate with employees.

3. Loss of expertise: Downsizing can result in the loss of experienced workers, which can impact the organization's productivity. There is a higher possibility of losing experienced employees who are competent and skilled in specific areas. The organization may also lose its reputation if these employees decide to work with competitors.

Effects of downsizing on employees:

1. Job insecurity: Employees who are not laid off may experience job insecurity. The fear of being laid off might create anxiety and stress, leading to lower morale and motivation among the employees.

2. Increased workload: Due to downsizing, employees who remain may face an increased workload as they are required to complete the tasks previously assigned to laid-off workers.

3. Reduced employee morale: Employees who survive layoffs may feel guilty, demoralized, and betrayed, which can lead to a reduction in employee morale and overall productivity. For example, when Coca Cola downsized, many employees who remained in the company experienced job insecurity and increased workload which caused a decrease in morale and productivity.

The three elements of an organization's structure are:

1. Centralization and Decentralization: Centralization refers to the degree to which decision-making is concentrated in a few key individuals, while decentralization refers to the extent to which decision-making is delegated to lower-level employees. An organization's structure determines how centralized or decentralized it is. For example, in a highly centralized organization, decision-making is done by the top management while in a decentralized organization, decision-making is done by the employees.

2. Departmentalization: Departmentalization is the process of dividing an organization into smaller departments based on common functions, products, geography, or customers. For instance, a company's sales department may be divided into further departments based on products or geography.

3. Span of Control: This refers to the number of employees that a manager is responsible for. A narrow span of control would mean that a manager is responsible for few employees while a wide span of control would mean that the manager is responsible for more employees. For example, a restaurant may have a wide span of control, with a single manager being responsible for several employees in different departments like kitchen, serving, and bar.

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Which TWO of the following are direct expenses?
(i) The cost of special designs, drawings or layouts for a specific job.
(ii) The hire of tools or equipment for a particular job.
(iii) Salesmen’s wages.
(iv) Rent, wages and insurance of a factory.
a.
(ii) and (iv)
b.
(iii) and (iv)
c.
(i) and (iii)
d.
(i) and (ii)

Answers

Direct expenses: Direct expenses refer to expenses that are directly linked to the production of products or services. They are incurred to produce goods and services that generate revenue.

These expenses are commonly known as variable expenses. Examples include raw materials, labor costs, and factory overheads such as electricity and gas. Direct expenses are debited to the trading account. The cost of special designs, drawings or layouts for a specific job and hire of tools or equipment for a particular job are direct expenses .Two direct expenses are: Option (I) The cost of special designs, drawings, or layouts for a specific job .Option (II) The hire of tools or equipment for a particular job. The correct answer is (i) and (ii).

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